Ibn Sina University

BSc Marketing

Faculty of Administrative Sciences

Bachelor of Marketing

Create, implement, and manage marketing strategies

  • Program

  • Duration

    4 years

  • Minimum entry

    Secondary Education Certificate

  • Language

    English

  • Location

    ISU Soba Campus

  • Course Code

  • interested in marketing products, services, and ideas.
  • wanting to learn the most effective marketing strategies, tools, and techniques
  • looking for an up to date study plan to help them unleash their latent creativity

  • gaining a comprehensive insight of marketing
  • learning strategic marketing, market segmentation and penetration
  • the excitement and challenge of creating new markets, creating competitive advantages for their companies

  • Marketing manager
  • Brand developer
  • Marketing executive
  • Market Analyst
  • Business Strategist

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Admissions Department

7:00 am –  2:00  pm

+249900993973

+249155886175

admissions@isu.edu.sd

Program

Study Plan

  • Components Credits
Back

Year 1

Semester 1:

Basic Courses:

  • Business Mathematics 1
  • Financial Accounting 1

Required Courses:

  • Arabic 1
  • English 1
  • Islamic Culture 1
  • Sudanese Studies
  • Introduction to Social Sciences
  • Computer 1

Semester 2:

Basic Courses:

  • Business Mathematics 2
  • Financial Accounting 2
  • Microeconomics
  • Principles of Management

Required Courses:

  • Arabic 2
  • English 2
  • Islamic Culture 2
  • Sudanese Studies
  • Computer 2
Back

Year 2

Semester 1:

  • Business Statistics  1
  • Principles of Insurance
  • Principles of Marketing
  • Communication Skills
  • Intermediate Accounting 1
  • Organizational Behavior
  • Commercial  Law
  • Macroeconomics

Semester 2:

  • Cost Accounting
  • Business Statistics 2
  • Management Information Systems
  • Principles of Finance
  • Intermediate Accounting 2
  • Business Ethics and Social Responsibility
  • Managerial Economics
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Year 3

Semester 1:

  • Human Resource Management
  • Financial Institutions
  • Product and Brand Management
  • Operations Research
  • Managerial Accounting
  • Pricing Management

Semester 2:

  • Production and Operations Management
  • Consumer Behavior
  • Promotion Management
  • Supply Chain Management
  • E- Commerce
  • Entrepreneurship
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Year 4

Semester 1:

  • Scientific Research Methods
  • Project management
  • Total Quality Management
  • Strategic Management
  • Service Marketing
  • E-Marketing

Semester 2:

  • Strategic Marketing
  • International Marketing
  • Contemporary Issues in Marketing
  • Research and Marketing Information Systems

2017 entry Tuition Fees

    Teaching & assessment

  • The teaching methods combine lectures and lab activities student must attend to during each course.
  • Practical training includes rotational attachments in our teaching hospitals.
  • Assessments are based on tests, exams, paper and report writing.
  • Final exams are comprehensive exams with oral and written components

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Detailed information, brochures and forms can be mailed to you upon request.

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