Ibn Sina University

BSc Marketing

Faculty of Administrative Sciences

Bachelor of Marketing

Create, implement, and manage marketing strategies

  • Program

  • Duration

    4 years

  • Minimum entry

    Secondary Education Certificate

  • Language


  • Location

    ISU Soba Campus

  • Course Code

  • interested in marketing products, services, and ideas.
  • wanting to learn the most effective marketing strategies, tools, and techniques
  • looking for an up to date study plan to help them unleash their latent creativity

  • gaining a comprehensive insight of marketing
  • learning strategic marketing, market segmentation and penetration
  • the excitement and challenge of creating new markets, creating competitive advantages for their companies

  • Marketing manager
  • Brand developer
  • Marketing executive
  • Market Analyst
  • Business Strategist

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Admissions Department

7:00 am –  2:00  pm





Study Plan

  • Components Credits

Year 1

Semester 1:

Basic Courses:

  • Business Mathematics 1
  • Financial Accounting 1

Required Courses:

  • Arabic 1
  • English 1
  • Islamic Culture 1
  • Sudanese Studies
  • Introduction to Social Sciences
  • Computer 1

Semester 2:

Basic Courses:

  • Business Mathematics 2
  • Financial Accounting 2
  • Microeconomics
  • Principles of Management

Required Courses:

  • Arabic 2
  • English 2
  • Islamic Culture 2
  • Sudanese Studies
  • Computer 2

Year 2

Semester 1:

  • Business Statistics  1
  • Principles of Insurance
  • Principles of Marketing
  • Communication Skills
  • Intermediate Accounting 1
  • Organizational Behavior
  • Commercial  Law
  • Macroeconomics

Semester 2:

  • Cost Accounting
  • Business Statistics 2
  • Management Information Systems
  • Principles of Finance
  • Intermediate Accounting 2
  • Business Ethics and Social Responsibility
  • Managerial Economics

Year 3

Semester 1:

  • Human Resource Management
  • Financial Institutions
  • Product and Brand Management
  • Operations Research
  • Managerial Accounting
  • Pricing Management

Semester 2:

  • Production and Operations Management
  • Consumer Behavior
  • Promotion Management
  • Supply Chain Management
  • E- Commerce
  • Entrepreneurship

Year 4

Semester 1:

  • Scientific Research Methods
  • Project management
  • Total Quality Management
  • Strategic Management
  • Service Marketing
  • E-Marketing

Semester 2:

  • Strategic Marketing
  • International Marketing
  • Contemporary Issues in Marketing
  • Research and Marketing Information Systems

2019 entry Tuition Fees

We charge tuition fees for every year that your course lasts. The fee you will be charged is based on your fee status.

The above fee applies to the academic year 2019–20 only.

The fee for Home students is controlled by the Sudan government. The regulations around fees for 2020–21 have not yet been announced. We will update this page as soon as this information is available so please check back before submitting an application for 2019 entry.

    Teaching & assessment

  • The teaching methods combine lectures and lab activities student must attend to during each course.
  • Practical training includes rotational attachments in our teaching hospitals.
  • Assessments are based on tests, exams, paper and report writing.
  • Final exams are comprehensive exams with oral and written components

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Detailed information, brochures and forms can be mailed to you upon request.

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Information Events

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See our Calendar of Events